| Type |  Book |
| ชื่อเรื่อง | Creating the corporate soul [electronic resource] : the rise of public relations and corporate imagery in Americanbig business / Roland Marchand |
| ผู้แต่ง | Marchand, Roland |
| ISBN | 0585301204 (electronic bk.) |
| พิมพลักษณ์ | Berkeley : University of California Press, c1998 |
| รูปเล่ม | xi, 461 p. : ill. (some col.) ; 27 cm |
| หัวเรื่อง | Advertising --United States --History [] |
| | Big business --United States --History [] |
| | Corporate image --United States --History [] |
| | Corporations --Public relations --United States --History [] |