| Type |  Book |
| ชื่อเรื่อง | The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum |
| ISBN | 1410609367 (electronic bk.) |
| | 1410609367 (electronic bk.) |
| | 9781410609366 (electronic bk.) |
| พิมพลักษณ์ | Mahwah, N.J. : Lawrence Erlbaum, 2004 |
| รูปเล่ม | xvi, 360 p. : ill. ; 24 cm |
| ลิงค์ | Full Text |
| หัวเรื่อง | Advertising |
| | Advertising --Psychological aspects [] |
| | Manipulative behavior |
| | Mass media |
| | Mass media --Psychological aspects [] |
| | Persuasion (Psychology) |
| | Subliminal advertising |