| Type |  Book |
| ชื่อเรื่อง | Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon, Susan Bardi Kleiser, Texas Christian University ; contributing authors, Linda L. Mothersbaugh, Integrated Solutions, LLC, Carolyn (Casey) Findley Watson, Indiana University Southeast |
| ISBN | 126056648X |
| | 9781260566482 (alk. paper) |
| | 9781260566482 (pbk.) |
| | 9781260566482 (pbk.) 970 |
| | 9781260566482 |
| พิมพลักษณ์ | New York : McGraw-Hill Education, c2020 |
| | New York, NY : McGeaw-Hill Education, [2020] |
| ครั้งที่พิมพ์ | 14th ed |
| | Fourteenth Edition |
| รูปเล่ม | xix, 814 pages : color illustrations ; 25 cm |
| หัวเรื่อง | Consumer behavior --United States --Case studies [] |
| | Consumer behavior --United States [] |
| | Market surveys --United States [] |
| | Consumer behavior |
| | Market Surveys |
| | Consumer behavior --United States --Case studies [] |